What we strive for and Value

The core values as described below are part of the daily practice of all who work at Boardwalk.

Positive Work environment
Our work environment stimulates a healthy work/life balance, open communication and work relationships in a family business setting. A positive attitude is key in creating a highly stimulating and rewarding ambiance that benefits both the guest and the employee’s satisfaction. There is zero tolerance for gossip, discrimination in any way or form, negative work ethics or violence, both physically and verbally. We stimulate the practice of objective views and reflection, promoting the process of careful review over instant reacting to a situation (act versus react).

Privacy and safety
We safe-guard the privacy of our guests and protect the safety of both our guests and employees by maintaining a healthy work environment based on mutual respect, on a tranquil and fully fenced property terrain where all who work and stay here feel secure and safe.

Personal and authentic
A key value of Boardwalk is the creation of frequent touch points pre, during and post stay with our guests to keep an open and personal relationship with all that stay here. We value our local roots and are passionate about Aruba in all that we do. Delivering outstanding service and warm, genuine hospitality is strongly vested in our DNA and key in the success of our hotel concept.

Sustainable business
We are a for-profit organization with strong moral responsibilities and active contributions towards Aruba’s community, social sector and the hospitality industry. In doing business, we strive to contribute to the quality, overall satisfaction and happiness of our guests, employees and business partners. We give without expecting anything in return. We deliver a balanced value-for-money product, valuing the high quality of materials used, space provided and the manicured setting offered at the right price to the right audience. Our hotel is always well maintained and impeccably clean.

Constantly improving
We are a growing hotel in a family business setting, where a hands-on mentality and flexible mind set is expected of all staff members that work for Boardwalk. We are open to change and welcome any type of feedback, good or bad, as we always challenge the way things are done, in an attempt to constantly improve our business operations.  We constantly research & embrace best practices and new technologies in the hospitality industry and creatively apply them to our hotel operations & processes to enhance the guest experience.

Culture of discipline, respect and responsibility
A respectful approach towards all people we serve, work with and do business with is key in our culture of values. Everybody who works for and represents Boardwalk has his/her own responsibilities towards his/her own health, personal life and work life, using his/her own judgment on rights and wrong, taking the correct initiative or appropriate steps and leading by example.