Rona Coster, Aruba's renowned columnist covers Boardwalk Small Hotel in her weekly column Bat Bleki. Published April, 2014.
"BOUTIQUE WITH A HEART. Boutique resorts are the growing segment of hospitality on the island and leading the way is the Boardwalk Small Hotel. It has been a leader in this niche market since its inception. It made the news this week when it launched its Treasure Box, placed in each of the 14 totally cute casitas, containing 10 small cards with information and directions to must-visit places, hotspots and hidden gems such as lesser known local eateries and beautiful viewpoints on the island, offered to all guests as an in-room amenity. Owners Kimberly & Stephanie Rooijakkers continuously find ways to distinguish themselves from the rest which mostly takes investment and heart. Take a look at their totally out-of-the-box website. It looks fabu and it’s amazingly interactive. Just like their big neighbor across the street, they get big guns to help them develops their biz with a buzz, including an imaginative Floridian photographer, excellent in-room art, Eliza Lejuez, and the island’s top PR and marketing professional Karin Swiers. As summed up by Ronella Tjin Asjoe, ATA’s CEO: A great product, well-kept and run by a strong team".